Valor Athletics was founded by Jim & Julie Vanderbleek in 2006. After spending 25 years in the Sporting Goods Industry with Champs Sports and Sports Authority, it was time for a life changing career move. In 2006, Jim resigned his VP position at Sports Authority in Denver, out of a desire to have his children spend as much time as they could with their grandparents (Jim’s parents). So with no promise of a job or security, Jim left his position, packed up his family, and took a step of faith to come back to Florida. A common question is where the name Valor Fitness originated from. The name found its origins as Jim pondered what name would identify his company. The personal bravery it took for his family to make a life decision in the face of uncertainty is what came to mind. The word “Valor” seemed very appropriate. Valor, meaning to have boldness or determination, or showing heroic courage in the face of adversity, is synonymous to those that have had to overcome great obstacles, served our country bravely, or athletes pushing themselves past their limits. Athletics is a passion of Jim’s and a way of life many strive for, so it was out of this ideology that Valor Athletics, later to become Valor Fitness, was born.
The years from 2006 to 2011 had its growing pains as well as personal hurdles. The first product line consisted of only 7 SKUs, both parents passed away, the business was being run out of the house and sales were struggling. January 2012 everything turned around and Valor moved out of the house and into a 3,000sqft office/warehouse location. In 2014, sales continued to increase, so another move was in store. Valor moved to a 15,000 sqft complex as well as secured locations in Houston, TX and Stockton, CA for additional space and distribution.
In 2018, Valor Fitness is still committed to the home fitness enthusiast; however, Valor has expanded the product line to more than 400 products for fitness professionals, studios, and gyms, in addition to the home user. With the increased popularity of cross training gyms and competitions, Valor Fitness has also incorporated into the product line-up equipment targeted toward Box Gyms and competitions. As the Valor Fitness product line continues to expand, Valor has solutions for fitness enthusiasts, both novice and professionals alike.
With distribution centers located in California, Texas, and our headquarters in Largo, FL, we are able to serve our clients throughout the country. Our team is excited to provide you with an impeccable online shopping experience and remains available to assist between the hours of 8:00 – 3:00pm EST M-F. If you have questions about your order or product please feel free to contact us via telephone or email and one of our experienced team members will get back to you as soon as possible. Again, thanks for visiting ValorFitness.com and we look forward to serving you.